ATD Physical Store: the first dedicated Pro Nerf Shop in the UK?

So... where do I even begin?

If you've been following AllTheDarts for a while, you'll know this has never just been about selling blasters. It's always been about building something bigger—a community, a place where the hobby can grow, and somewhere people can discover just how much fun Pro Nerf can be.

For a long time, things have been moving in the right direction. Every event has been bigger than the last. More people have been joining the hobby. More orders have been coming through. More conversations have been turning into friendships.

But despite all that, I'd convinced myself that opening a physical shop was something for "next year."

The timing just didn't make sense.

There are only 24 hours in a day, and mine are already pretty full. Alongside AllTheDarts, I have a full-time career that pays the bills, another business, a band, a family, and everything else that comes with trying to fit life into a calendar that's already overflowing. While my other projects are all growing, none of them are quite at the point where I can jump in full-time.

A shop felt like something I'd revisit in another twelve months...

Then life threw me a curveball.

A few months ago, the team at West Midlands Airsoft told me about their new site in Wolverhampton and offered me the opportunity to open a store there.

Suddenly, this thing I'd been planning for "one day" was standing right in front of me.

The location couldn't have been better. They're a business we already work closely with, they're a fantastic bunch of people, and the site is only fifteen minutes from my front door. On paper, it ticked every box.

The only problem?

The timing.

But then I asked myself a simple question.

When is the timing ever perfect?

The more I thought about it, the more impossible it became to ignore.

I need more space for stock.

We'll have access to a dedicated indoor venue for games and events.

There are opportunities to introduce completely new experiences outside of the hobby.

There's huge crossover with the airsoft community.

We'll finally have a permanent place to create content, showcase products, let people test blasters from what will become the UK's biggest range, and give the community somewhere they can actually walk into and experience Pro Nerf for themselves.

Every time I made a list of reasons not to do it... I found twice as many reasons why I should.

So...

I'm taking the leap.

I'm incredibly excited (and, if I'm honest, slightly terrified) to announce that in September 2026, AllTheDarts will open the UK's first dedicated physical Pro Nerf shop.

This isn't just another retail space.

It's a home for the hobby.

A place to browse, test blasters, get hands-on advice, meet other players, and hopefully inspire the next generation of foam-flingers.

Initially, we won't be open seven days a week while I juggle everything else that's already on my plate. I'll post opening days and times as we settle in and find our rhythm.

But this is the vision.

This is the direction.

One day, I want AllTheDarts—retail and events together—to become my full-time job. We'll still be travelling the country running games at indoor and outdoor venues, but having a permanent base that people can visit is something I've dreamed about for years.

It feels surreal to finally be saying it out loud.

This is the biggest step AllTheDarts has ever taken.

It's exciting.

It's scary.

And I honestly can't wait to see where it leads.

Here's to the next chapter.